Facebook-owned Whatsapp which is one of the most used Chatting app of all time is finally taking a step into making money.
Facebook ready to launch Whatsapp for business
A new online report claims that Facebook, the company behind the app is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers.
“We do intend on charging businesses in the future,” WhatsApp’s Chief Operating Officer Matt Idema told the Wall Street Journal. “We don’t have the details of monetization figured out.”
Although, Whatsapp will be charging large enterprise organizations, the report says that WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The enterprise solution will allow global companies “to provide customers with useful notifications like flight times, delivery confirmations, and other updates”.
The company did write that it wants to facilitate “someone placing an order with a local bakery or looking at new styles from a clothing store” and “shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone”, plus offer “an easier way to respond to messages.”
WhatsApp also officially announced its closed pilot program for verifying business accounts with a green checkmark to distinguish them from personal accounts and fakes.
WhatsApp began testing verified accounts for businesses a week ago. Conversations with businesses are encrypted and they can be blocked. Interestingly, if a business isn’t already in your phone number contacts, its name will appear as whatever they register themselves as instead of their number. This could allow WhatsApp to create a business search engine with optional sponsored results, or let businesses cold-message people, possibly for a fee.
How things might likely go down with Whatsapp for business
Techcrunch, says that after contacting the Whastapp team about how things might go, the team confirmed that businesses on WhatsApp will need to be contacted by a user first before they can respond with organic or sponsored messages.
The company also says that the enterprise solution will initially be free but it does plan to charge businesses.